Malaysia to replace 'embarrassing' tourism logo
THE Visit Malaysia 2020 logo, which initially caused an online kerfuffle when it was announced, will be reworked.
The logo, modeled after a postage stamp, was launched at the Asean Tourism Forum in Chiang Mai, Thailand earlier this year by former Tourism and Culture Minister Mohamed Nazri Aziz.
Featuring the Petronas Twin Towers, an orangutan hugging a proboscis monkey, a turtle on a beach donning sunglasses, a questionable typeface in clashing colors, and the tagline: Travel. Enjoy. Respect.
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âThe Visit Malaysia 2020 logo is designed to create a simple yet powerful branding of this milestone event. The logo design incorporates striking elements and iconic tourist attractions,â Tourism Malaysia explained on its website.
âThe objective of the logo is to create an atmosphere that is lively, vib rant and fun, in line with Malaysiaâs colorful tourism industry,â it said.
But Malaysians and netizens were not having any of it. The logo was mercilessly ridiculed online, with many calling it âappalling and cheapâ, âunprofessionalâ, âembarrassingâ, and a âdisgrace to the nationâ.
Despite the backlash, Nazri defended the âcreationâ done by the ministryâs in-house staff and maintained it was here to stay. âIâd rather trust my staff than the netizens. Anyway, it was never meant for the locals, it was meant for tourists,â The Star quoted him as saying.
However, with a new government, new cabinet, and a new tourism minister in place, the controversial logo is getting a remake.
Tourism and Culture Minister Mohamaddin Ketapi confirmed that the Tourism, Arts and Culture Ministry is planning a contest to find its replacement. âIt will be an open contest this time. The idea is to get a proper design with Malaysians joi ning in to give their perspective,â Mohamaddin told The Star.
He went on to say that it has not been fully decided whether the competition would call for the logo to be completely redesigned or just âtouched upâ, adding that a discussion at the ministerial level will soon be held to decide on the details.
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Perhaps one of the following netizen-designed logos could stand a chance at acing the competition?
A version of this article originally appeared on our sister site Travel Wire Asia.Source: Google News Malaysia | Netizen 24 Malaysia